Services
Strategic Marketing Services
Structured, project-based engagements designed for online businesses that require substantive marketing direction, analytical depth, and implementation clarity.
01 — Full Strategy
Full Marketing Strategy Development
A comprehensive engagement covering every dimension of your marketing programme — from initial positioning to channel architecture and long-term growth direction. This service is appropriate for businesses that require a complete strategic reset or are building their marketing function for the first time at scale.
We work through your market context, competitive environment, current performance, and business objectives to produce a structured strategic document that serves as the definitive reference for all subsequent marketing activity.
Scope: Market analysis, competitive benchmarking, positioning definition, channel architecture, messaging hierarchy, and 12-month directional roadmap.
Deliverables
Strategic positioning document
Channel selection framework
Messaging architecture
Growth roadmap document
02 — Funnel Optimisation
Funnel Optimisation Projects
A detailed, structured review of your customer acquisition process from first contact to conversion. We map each stage of the funnel, evaluate the structure and content at each point, and identify where attrition is occurring and why.
The output is a documented analysis with specific, sequenced recommendations for restructuring the funnel to reduce friction and improve conversion rates in a measurable and sustainable way.
Scope: Full funnel mapping, stage-by-stage performance evaluation, friction identification, conversion structure review, and documented optimisation recommendations.
Deliverables
Funnel map and stage analysis
Drop-off and friction report
Conversion optimisation plan
Prioritised action list
03 — Infrastructure Setup
Infrastructure Setup
Configuration of your digital marketing technical foundation. Before scaling spend or expanding channels, the underlying systems need to be correctly structured — this service ensures that CRM, analytics, tracking, and attribution are set up to support data-driven decision-making.
This is a technical and strategic engagement — we design the architecture and provide implementation specifications and guidance across all relevant tools and platforms.
04 — Ongoing Consulting
Ongoing Marketing Consulting
A structured retainer engagement providing strategic oversight and direction as your marketing operation develops. This is not campaign management — it is advisory input at the strategic level, ensuring that your direction remains coherent as your business grows.
Includes periodic performance reviews, strategic alignment sessions, and structured input on any significant marketing decisions or directional changes.
Engagement Model
All services are project-based or structured retainer engagements
We do not offer ongoing management of individual campaigns or ad accounts. Our work is strategic, analytical, and structural — producing frameworks and documents that your team or partners then execute against.
Prometral Marketing Limited
Structured digital marketing services for online businesses and entrepreneurs. Strategy, analytics, and infrastructure — built for sustainable growth
82A James Carter Road Mildenhall IP28 7D
Email: [email protected]
©Prometral Marketing Limited